SPOTS

BOOK PROMOTION

I shot and cut this to promote a new urban horror novel. The final video is planned as the first of a series of short film readings by science fiction, fantasy and horror authors of color. The new and improved full-length version is at:

https://www.youtube.com/watch?v=T1jmFVskSW0

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FILM PROMOTION

This is the final promotional trailer I cut for the feature length documentary that I edited, An Unknown Country.

THIRTEEN 50TH ANNIVERSARY STATION SPOTS

Thirteen/WNET brought me in to shoot a single minute long spot promoting the daytime children's programming for the station's 50th anniversary.  The budget for what they wanted was triple what they had to spend. I suggested that instead we do a one day shoot in the station's small studio, and shoot thirteen kids talking about their favorite kid show's on Thirteen, and another group with senior station members explaining why they support Thirteen.

I assigned kids shows to watch and asked them to draw pictures of their favorite characters to bring in with them.  I gave the seniors a list of shows I would ask them about.  On the day of the shoot, I interviewed both groups from off camera, the seniors in the morning, the kids in the afternoon, and these are the spots I cut with the footage. Instead of a single one minute long spot, the client got six, with six thirty second versions.

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SENIOR MEMBER STATION SPOTS

THIRTEEN PLEDGE PREMIUM ROLL-IN

This spot was produced to run in all Thirteen Pledge breaks to list station-related premiums.  I used station employees and basically did a fun poke at TV late night commercials.

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BREAK BUMPERS/PEOPLE ON THE STREET

These bumper spots were produced for Pledge breaks promoting a return of the American Masters special on Lucille Ball for an anniversary of the "I Love Lucy" show.  I shot with an ENG crew in Times Square for half a day and this is what I cut with the footage.

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THIRTEEN NO-PLEDGE SPOT CAMPAIGN

Produced for a summer "No Pledge" campaign, 90 second breaks were composed of a modular group of of three modular parts that could be combined to convey the station's message.  These are three that are combined as they aired to illustrate. I designed the approach, worked with the art department to get elements and designed how they would be combined when run.

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STATION TICKET SALES PROMOTION

Produced to promote Pledge ticket sales of Andrea Bocelli's first holiday concert in Brooklyn's Barclay's Center.  Originally the station was prepared to fly me to Florida to tape an interview with him asking people to come to the show. I went through available in-house footage they had from the Great Performances Central Park special, a short documentary shot for that special, a pledge pitch ask shot in Central Park, and came up with this spot, in three lengths.

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THIRTEEN STATION IDs

Produced for use as station IDs.  I went out with a camera from Thirteen with the Pledge producer and shot these for the station art department to package.  I directed and shot.

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